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DR. MADHURI TRIMBAKRAO SAWANT
Assistant Professor
Department of Tourism Administration
Date of Birth : 05/11/1977

Address : Department of Tourism Administration, Dr. Babasaheb Ambedkar Marathwada University Aurangabad – 431 004 (M.S.), India.
Specialization/Research Thrust Area
Buddhist Tourism,Tourism Marketing , Tourism Planning& Development, Heritage Tourism, Tourism Impacts
Qualification Details
ExaminationName of the Board/UniversityYear of PassingPercentage of marks obtainedDivision/Class/GradeSubjects
Ph. D. Dr. Babasaheb Ambedkar Marathwada University 2009 - A+ Organization and management of Selected Eco-Tourism Products and Cultural Monuments in Maharashtra.
M. T. A. Dr. Babasaheb Ambedkar Marathwada University 2002 73.22 A+ Tourism Administration and Hotel Management
NET University Grants Commission, New Delhi 2002 Merit Awarded JRF Tourism Administration and Management
DBM Dr. Babasaheb Ambedkar Marathwada University 2003 83.57 A+ Marketing and Management
B.SC Dr. Babasaheb Ambedkar Marathwada University 2000 63 A Chemistry, Botany and Zoology
Advance Diploma in German Dr. Babasaheb Ambedkar Marathwada University 2001 56.28 B German language
Diploma in Tourism Studies Indira Gandhi National Open University Delhi 2000 60.37 A Tourism Management
PG Diploma in Environmental NESA New Delhi 2002 79.02 A+ Environment
      
Academic Experience
DesignationEmployerJoining DateLeaving DateReason of LeavingExperience TypeNature of Post
Assistant Professor Dr Babasaheb Ambedkar Marathwada University 28/6/2008 -- -- PG Permanent
Coordinator-Research and Consultancy cell Department of Tourism Dr Babasaheb Ambedkar Marathwada University 1/10/2010 -- -- PG Permanent
Director International Center for Buddhist Tourism Department of Tourism Dr Babasaheb Ambedkar Marathwada University 9/9/2017 -- -- PG Permanent
Subject/ Specialisation
Subject/ Specialisation
Buddhist Tourism,Tourism Marketing , Tourism Planning& Development, Heritage Tourism, Tourism Impacts
Award & Recognization
AwardOrganization StatusOrganization NameAward Year
Executive Secretary International Euro-Asia Tourism Studies Association 2017
NET National Universities Grants Commission 2002
Research Experience
Post HeldInstituteDuration FromDuration ToFellowship Drawn
JRF Department of Tourism Administration,Dr. Babasaheb Ambedkar Marathwada University. 12/06/2003 08/07/2008 12000
Ongoing and Completed Research Projects
TitleFunding AgencyDuration FromDuration ToGrant/Amount MobilizedProject Status
A Study of Socio-Economic Impact of Tourism Develo ICSSR 2014 2016 7,77 LAKHS Completed
Functioning of Tourist Police in States/UTs and Do Union Ministry of Tourism, New Delhi through Indian Institute of tourism and Travel Management (IITTM) Bhubaneswar JAN 2016 JULY 2016 Completed
Social media as an Influencer amongst foreign tour Union Ministry of Tourism, New Delhi through Indian Institute of tourism and Travel Management (IITTM) Gwalior 2016 2017 Completed
Branding Destination Aurangabad : A study of app Research & Consultancy Cell, Dept of Tourism Administration Dr Babasaheb Ambedkar Marathwada University Aurangabad 2015 2016 Completed
A Study of the Regional Tourist Guides of Aurangab Research & Consultancy Cell, Dept of Tourism Administration Dr Babasaheb Ambedkar Marathwada University Aurangabad 2014 2015 Completed
Potential of Fort Tourism in Maharashtra : A Compa University Grants Commission, New Delhi 2014 2016 Completed
The Tourism Potentials of Dr. Babasaheb Ambedkar M Research & Consultancy Cell, Dept of Tourism Administration Dr Babasaheb Ambedkar Marathwada University Aurangabad 2013 2015 Completed
An analytical study of implementation of tourism d Research & Consultancy Cell, Dept of Tourism Administration Dr Babasaheb Ambedkar Marathwada University Aurangabad 2014 2015 Completed
Impact assessment of rural tourism development pro Union Ministry of Tourism, New Delhi through Indian Institute of tourism and Travel Management (IITTM) Gwalior 2013 2014 Completed
The Tower of Babel of tourism destinations worldwi APTUR and GITUR,Portugal and Euro asia tourism studies association 2015 2016 Completed
Branding destination Aurangabad: A study of approv Research & Consultancy Cell, Dept of Tourism Administration Dr Babasaheb Ambedkar Marathwada University Aurangabad 2016 2017 Completed
Published Papers in Journals/Conferences
TitleJournal NamePage NoISSN/ISBN NoImpact FactorSrc of Impact FactorNo.of co-authormain AuthorAgencycitationsNational/International
A study of the travel preferences of generation Z located in Belo Horizonte (Minas Gerais – Brazil) e-Review of Tourism Research (eRTR), Vol. 15, No. 2-3, 2018 2 No International
The importance of information in the destination on the levels of tourist satisfaction" International Journal of Tourism Policy, v. 8, p. 129-146, 2018 ISSN 1750-4104 8 3 No International
BENCHMARKING REPRESENTATION OF MARKETING MIX OF THE SELECTED DESTINATION WEBSITES OF STATE DMO’s OF INDIA. International Journal of Tourism and Travel Vol 10 (1). pp 25 - 38, 2017 ISSN 0974-2603 3.662 2 No Proquest International
Community-based Approach to achieve Sustainable Tourism Development at Aurangabad. Media Research Journal. pp (35-44) 2017 ISSN 2249-5843 2 No EBSCO, ProQuest and CEEOL databases. International
A STUDY OF THE REPRESENTATION OF MARKETING MIX ON THE OFFICIAL DESTINATION WEBSITE OF INDIA International Journal of Economics and Management Science pp (78-87) ISSN 2229-4430 2 No International
Potential for Developing Sufi Tourism in Aurangabad Region (With Special Reference to Sufi Tourism in Uzbekistan) Tourism Innovations Vol 1 (pg. 45 to 52) 2012 (ISSN No. 2278-8379) ,Indian Citation Index 2 Yes International
Destination image – A case study of Aurangabad. Indian Journal of Management Review. Vol 4 (pg 20 to 26) 2011 ( ISSN – 0976-9056) 2 Yes National
Financial and Economic Impact of Tourism Development: A Case Study of Ajanta Indian Journal of Management Review. Vol 1, pg. 43-47,Oct-Dec 2010. ( ISSN – 0976-9056) ,Indian Citation Index 1 Yes National
Eco – Tourism in Ajanta: Problems and Prospects, Tourism Development Journal, Vol. 5 & 6, No. 1, pg. 50-57, 2008. 2 Yes International
Management of Eco-Tourism Sites : A Study of the Ajanta Caves Atna Journal of Tourism Studies, Vol. 2,(pg. 49 to 60) July 2007 ISSN 09753281 2 Yes International
Strategies for Sustainable Eco-Tourism Development Atna Journal of Tourism Studies, Vol. 2, (pg. 21 to 30) July 2007 ISSN-0975-3281 1 Yes International
Proficiency of Foreign Languages: A Study of the approved tourist Guides of Aurangabad Region Atna Journal of Tourism Studies Vol. 2,(pg. 1 to 8) July 2007 ISSN-0975-3281 2 Yes International
Research Guidance
Name of StudentName of DegreeTitle of ThesisStatus(Ongoing/Awarded)Year of Award
Ms.Archana Sody Biwal Ph.D. A Study of Human Resource Practices with Special Reference to Recruitment and Retention of the Employees in the Travel Agencies Ongoing --
Mr. Babasaheb Jogdand Ph.D. A Study of Ethics & Corporate Social Responsibility in Five Star Hotels at World Heritage Sites in India. Ongoing --
Pallavi Kamble Framing Strategic Tools for Tourism Destination Branding : A Case Study of Maharashtra. Ongoing --
Harshada Satghare Ph.D. Benchmarking marketing strategies of DMOs : A case study of Maharashtra with special reference to application of Internet market Ongoing --
Ranipanchshila Bansode Ph.D. The Study of tourism crime, safety and security: Special focus on the status of Maharashtra, Gujarat and Goa in India Ongoing --
Jenasama Srihirun Ph.D. 06 Ms Jenasama Srihirun International Tourist’s Behavior towards Creative Tourism. Case Study : Food Activities with 5 Hidden Ongoing --
Paper Presentation
TitleTitle of Conference/SeminarOrganising AgencyInternational/National State/RegionalDuration FromDuration To
The Indian Customer-based Brand Equity for Tourism Destination – A New Approach 2nd Annual Conference EATSA2016 27- 30 June 2016,Portugal University of Lisbon,School of Tourism and Maritime Technology,University of Coimbra International 27- June 2016 30 June 2016
Analyzing Socio Economic Impact of Tourism Development at Aurangabad District, Maharashtra 2nd Annual Conference EATSA2016 27- 30 June 2016,Portugal University of Lisbon,School of Tourism and Maritime Technology,University of Coimbra International 27- June 2016 30 June 2016
An Analysis of the Government Schemes of Human Resource Development for Tourism in Maharashtra National seminar on Tourism and Community Development: Role of Industry and academia UGC, Indian Tourism Congress (Western region), and Dept of Tourism Administration, BAMU. Select 9 -January 2015 10th January 2015
A Comparative Study of Community Attitude Towards Guiding Profession In India And Central Europe National seminar on Tourism and Community Development: Role of Industry and academia UGC, Indian Tourism Congress (Western region), and Dept of Tourism Administration, BAMU. National 9 -January 2015 10th January 2015
Leveraging Tourism Potential of Hill Forts in Maharashtra: Role of Academicians and Industry Stakeholders National seminar on Tourism and Community Development: Role of Industry and academia UGC, Indian Tourism Congress (Western region), and Dept of Tourism Administration, BAMU. National 9 -January 2015 10th January 2015
Branding Destination Aurangabad: A Study of Approved Tourist Guides and their Perceptions National seminar on Tourism and Community Development: Role of Industry and academia UGC, Indian Tourism Congress (Western region), and Dept of Tourism Administration, BAMU. National 9 -January 2015 10th January 2015
Empowerment of Women through Promotion & Development of Rural Tourism: with special reference to Khultabad and Sulibhanjan National Seminar on “Contemporary Tourism Planning : Introspecting Problems and Prospects” Indian Council of Social Science Research, Indian Tourism Congress, Dept of Tourism Administration BAMU National 21-April 2013 22 April 2013
A Study of the Socio-Economic Impacts of Tourism Development in Aurangabad District National Seminar on “Regional Disparities in Social Sector Development in India” UGC & Dept of Economics, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad Select 16th March 2012 17th March 2012
Destination Image : A Case Study of Ajanta National Seminar on “Prospects of Heritage Tourism in India” UGC & JMJ College for Women, Tenali (AP) Select 25 July 2011 26 July 2011
Evaluating Students Attitudes towards Tourism Carriers International Conference on Changing Trends in Hospitality Indian Tourism Congress, Dubai, Sharjah International 10-September 2010 13 September 2010
Human Resource Issues in Tourism Education in India International Colloquium on Issues & Trends of Tourism Development : Changes & Challenges, Indian Tourism Congress, Bangkok, Thailand Select 24 June 2009 27/06/2009
Articles/ Chapters published in Book
TitlePage NoBook/ChapterAuthor/EditorBook/Chapter Title,Editor&PublisherISSN/ISBN NoPeer ReviewedCo-authorMain AuthorAgencyCitations
A pathway for the new generation of tourism research - Proceedings of the EATSA Conference 2016 (pp.225-238).2016 Socio – Economic impacts of Tourism development at Aurangabad District Dr Francisco Dias APTUR,Portugal ISBN: 978-989-20-7217-3 YES 1 Yes
Cultural Contours of History and Archeology, Volume VIII: Heritage Culture and Literature (pg 08-15) Environmental Impacts and Conservation of Ajanta Caves C,Reddy B.R.Publishing Corp.New Delhi (2015) ( ISBN -978-93-50500-51-4) YES 2 No
Cultural Contours of History and Archeology, Volume X : Tourism (pg 125-135) Potential for developing Heritage Tourism: A case study of Lonar Crater C,Reddy B.R.Publishing Corp.New Delhi (2015) ( ISBN -978-93-50500-51-4) YES 2 No
Inclusive Growth and Sustainable Development Ethics and Corporate Social Responsibility in Hotel Industry : A Study of attitudes and perceptions of Managers Bharti Publication, New Delhi (2015) ( ISBN -978-93-85000-05-8 ) YES 3 Yes
Contemporary Tourism Planning : Introspecting Problems and Prospects Brand Personality of Aurangabad Tourist Destination : A Case Study of Ajanta M,Sawant, R.Ragde Excel Publications, New Delhi (2013). ( ISBN -978-93-82880-57-8 YES 2 Yes
Contemporary Tourism Planning : Introspecting Problems and Prospects Study of Socio – Economic Impacts of Tourism Development on Daulatabad Village M,Sawant, R.Ragde Excel Publications, New Delhi (2013). ( ISBN -978-93-82880-57-8 YES 3 Yes
Contemporary Tourism Planning : Introspecting Problems and Prospects A Study of the Importance Performance Analysis of CSR Activities of Hotel Industry in Aurangabad M,Sawant, R.Ragde Excel Publications, New Delhi (2013). ( ISBN -978-93-82880-57-8 YES 2 Yes
Contemporary Tourism Planning : Introspecting Problems and Prospects (pg 291-293) Contemporary Tourism Planning: A Case Study of the Ajanta Ellora Development Project M,Sawant, R.Ragde Excel Publications, New Delhi (2013). ( ISBN -978-93-82880-57-8 YES 2 No
Innovative Tourism And Sustainable Development Issues & Challenges. (pg 135 to 145) A Study of the Socio – Economic Impacts of Ajanta Ellora Development Project Kanishka Publisher, New Delhi, (2012). ISBN – 978-81-8457-371-8 YES 1 Yes
Tourism for development– A managerial approach (pg 156 to 163) Status of medical tourism in India – A critical analysis Kanishka Publisher, New Delhi (2011). ( ISBN – 978-81-8457-312-1) YES 2 Yes
Tourism Entrepreneurship, (pg 162 to 168) Entrepreneurship in Medical Tourism Problems and Prospects. Excel Books, New Delhi (2011). ( ISBN - 978-81-7446-945-8) YES 2 Yes
Contemporary Tourism Development: Issues and Challenges, (pg. 94 to 104) Organization and Management of Eco Tourism Product: A Case Study of Lonar Crater, Rajat Publications, New Delhi, Feb 2010 (ISBN – 978-81-7880-500-9) YES 2 Yes
Globalization and Foreign Direct Investment in India (pg. 230 to 236) Village Resort: An Ideal tourism Product for Rural Development , Asian Publishers, Aurangabad, 2007 -- 2 No
Globalization and Foreign Direct Investment in India (pg. 219 to 229) Infrastructure Development for Tourism: Case Study of Ajanta – Ellora Development Project , Asian Publishers, Aurangabad, 2007 -- -- 2 No
Cultural Activities and Tourism Development in Ajanta and Ellora, Aurangabad, pg-70 to 82 Tourism Development : A Case Study of the Ajanta – Ellora Conservation and Development Project 2 No
Cultural Activities and Tourism Development in Ajanta and Ellora, Aurangabad (pg. 53 to 69) Management of Eco Cave Tourism: A Case Study of the World Heritage Site of Ajanta Caves 1 Yes
Consultancies
Nature of ConsultancyBeneficiariesAmount GeneratedYear
Impact Assessment Report Union Ministry of Tourism, New Delhi through Indian Institute of tourism and Travel Management (IITTM) Gwalior 100000 2012
Conducted Survey in Pune District Union Ministry of Tourism, New Delhi through Indian Institute of tourism and Travel Management (IITTM) Bhubaneswar 50000 2016
Conducted Survey in Maharashtra Union Ministry of Tourism, New Delhi through Indian Institute of tourism and Travel Management (IITTM) Gwalior 100000 2016
Conducted Foreign Visitor Survey in Maharashtra Union Ministry of Tourism, New Delhi through Indian Institute of tourism and Travel Management (IITTM) Gwalior 50000 2009
Prepared Training Curriculum Tata Consultancy Services Mumbai 20000 2007
Lectures
Title of Lecture/Academic SessionTitle of Conference/SeminarOrganising AgencyInternational/National
A study of market collaboration between India and Japan Joint administration and collaboration of tourism resources in East Asia Invited Lecture at One Asia Foundation Lecture Series , Kindai University, Osaka ,Japan. International
Tourism in India tourism in Asia Universidad tecnologica de chile inacap and Arturo Prat University, Iquique, Chile International
Culinary tourism in India Food tourism in a Asia Dusit Thani College, Bangkok International
A study of market collaboration between India and Japan Designing for Co-Creation in Euro-Asian Tourism” August 2017,Japan Euro Asia Tourism Studies Association International
Assesing brand equity of tourism destinations;The Indian pieces of three dimensional puzzle EATSA Conference 2016 Lisbon,Piniche and Coimbra. University of Lisbon,School of Tourism and Maritime Technology and University of Coimbra,Portugal. International
Technical Session Chair : International Forum Joint Project proposal to be funded by EU EATSA Conference 2016 Lisbon,Piniche and Coimbra. University of Lisbon,School of Tourism and Maritime Technology and University of Coimbra,Portugal. International
Tourism and clean India National Workshop on Tourism and Clean India Campaign Department of Tourism ,Dr Babasaheb Ambedkar Marathwada University Aurangabad National
Indian Culture Rotary International Friendship Exchange from Canada Rotary club of Auarangabad National
One Billion Tourist , One Billion Opportunities; problems and prospecs One Billion Tourist , One Billion Opportunities Maharashtra Tourism Development Corporation & Dept. of Tourism Administration, Dr. Babasaheb Ambedkar Marathwada University, National
Community based approach to Tourism AT Aurangabad National Seminar on Tourism and Community Development : Role of Industry and Academia Dept of Tourism Administration Dr. Babasaheb Ambedkar Marathwada University, Aurangabad National
CBT in Tourism Tourism and Community Development Dept. of Tourism Administration, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad National
Ecotourism at Ajanta on Scientific Conservation of Monuments and Sustainable Tourism Management Archaeological Survey of India, Aurangabad Circle in collaboration with Dept of Tourism Administration, Dr. Babasaheb Ambedkar Select
Contemporary tourism planning in Maharashtra National Seminar on Contemporary Tourism Planning : Introspecting Problems and Prospects Indian Council of Social Science Research, Indian Tourism Congress, Dept of Tourism Administration BAMU. National
Ecotourism at Forts Fort Tourism : A Sustainable Approach towards Conservation, Development and Management of Forts in India” UGC & Dept. of Tourism Administration, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad National
Research areas in sustainable energies, Seminar on Tourism & Sustainable Energy : Powering Sustainable Development ‘ Maharashtra Tourism Development Corporation, Aurangabad. National
Intangible tourism heritage National Symposium on ‘Tourism : Linking Cultures’ Indian Tourism Congress (Western Region) National
Women safety at heritage sites Seminar on ‘Safe and Honorable Tourism : Code of Conduct’, India Tourism, Aurangabad National
Chair Person Technical Session UGC National Seminar on Art and Architecture of Ajanta and Ellora, UGC & Women’s College of Arts Commerce & Home Science, Jalgaon National
Training Programme
Course NameInstitute NameDuration FromDuration To
UGC sponsored 80th Orientation programme Academic Staff College, Dr. Babasaheb Ambedkar Marathawada University; Aurangabad. 2/12/2009 29/12/2009
UGC sponsored Refresher Course in Tourism by Academic Staff College, Dr. Babasaheb Ambedkar Marathawada University; Aurangabad. 7/7/2010 27/7/2010

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